Portfolio

#LSW2019 Speakers Recommend…
Feature Article / Editorial Services

#LSW2019 Speakers Recommend…

Client: LightShow West

The role of WestCoast Lighting Insider is to generate interest and build community through the year. But come showtime, we get promotional. Thankfully, several speakers at LightShow West are just as excited as we are to talk about the program.

 

WCLI Blog
Ongoing Editing / Editorial Services

WestCoast Lighting Insider Blog

Client: LightShow West

WCLI posts original content by guest bloggers monthly. Top professionals in many lighting fields provide their expertise, views, and opinions on important and quickly evolving issues. For the past 2 years, Inverse Square has solicited, guided, and edited these pieces.

This lively blog creates a forum for community discussion and engagement.

 

2019 IESNYC Lumen Awards Journal
Rewrite / Editorial Services

2019 IESNYC Lumen Awards Journal

Client: Illuminating Engineering Society New York City Section

IESNY is such a great group to work with, and the 2019 Lumen Award winners were stunners. This beautiful printed program helps underwrite the fabulous ceremony. We're proud to represent IESNY to their most-important audience.

Passamonte Green: Lighting Designers Are Storytellers First
Feature Article / Editorial Services

Passamonte Green: Lighting Designers Are Storytellers First

Client: LightShow West

Projects from Visual Terrain  celebrate storytelling. From stores to exhibits to thrill rides - they all tend to have an immersive quality. Take a tour through Lisa Passamonte Green's portfolio.

One reader enthused: "Great read! Thank you and keep up the great articles."

Vode’s ulo™ Sets the Task Light Free
Media Release / Marketing

Vode’s ulo™ Sets the Task Light Free

Client: Vode Lighting

Vode is producing some of the most exciting products and interesting marketing in the lighting industry. I was proud to write the (rather traditional) media release for ulo, their presto-changeo, USB-C task light.

Lumen West Gala Honors Lighting Designers of Today and Tomorrow
Media Release / Marketing

Lumen West Gala Honors Lighting Designers of
Today and Tomorrow

Client: Illuminating Engineering Society Los Angeles Section

Lumen West is the hottest ticket in the Los Angeles lighting community. It was a highlight of our year to attend and then write up the event for placement in industry publications. The media release highlights terrific work by local lighting design firms honored along with a record-breaking $36,000 in scholarships awarded. We were fortunate to have such great photography.

A Conversation About Women in Lighting & Design
Feature Article / Editorial Services

DC Lighting: Empowering Our Digital Future

Client: LightShow West

DC lighting faces formidable challenges from 100 years of AC infrastructure. But innovation and lower cost are making inroads into the lighting market. Read about easy-to-install, low-voltage “dumb” distributions of luminaires and IoT-enabled systems comprising luminaires, sensors and more on a connected load-balancing microgrid.

0-10V dimming signal can mean different things
White Paper / Marketing

Next-Gen Digital Dimming and the Shortcomings of 0–10V

Client: Fulham Co., Inc.

This Fulham white paper positions their Bluetooth mesh and advanced DALI lighting controls as curing the ills of the 0-10V protocol. We started off with "Why 0-10V is a lousy interface," but "Shortcomings" is better. Yes?

A Conversation About Women in Lighting & Design
Feature Article / Editorial Services

A Conversation About Women in Lighting & Design

Client: LightShow West

At LightShow West in October 2017, four powerhouse lighting designers joined me for a panel discussion on issues of gender bias in the lighting industry.

What shines through in the edited transcript are constructive strategies to speak up and to seek out a workplace where women are valued. But first, look to the women who have already trod the path ahead of you, and succeeded.

The Space In Between: LEDs Drive Contemporary Luminaire Design
Feature Article / Editorial Services

The Space In Between: LEDs Drive Contemporary Luminaire Design

Client: LightShow West

The LED has freed designers from clunky lamps and the heavy luminaire structures and optics needed to house them. Minimalism captures the zeitgeist. Sconces, post tops and bollards are shells of their former selves, holding negative space within.

One reader of this LED love story commented: " I totally enjoyed reading your article, which made me realize how important the aspect of aesthetics is."

Energy Star DLC Title 24 testing
White Paper / Editorial Services

ENERGY STAR®, DLC, and T24 Testing: Sorting through the Requirements

Client: Fulham Co., Inc.

These three programs push the lighting market to employ consistent metrics and standardized testing regimens. And by setting thresholds for minimum performance, they promote quality lighting. The downside of that arrangement is cost. A manufacturer may invest thousands in third-party testing for a single product.

Did you know there are ways to bypass some of these testing regimens?

Fulham explains it all in a white paper that won a “Top 5” pick from LEDs Magazine during the Strategies in Light tradeshow.

Rising stars at HLB Lighting Design, Auerbach Glasow, and e2 lighting design.
Feature Article / Editorial Services

Three West Coast Lighting Designers: Up and Coming

Client: LightShow West

Get to know three dynamic lighting designers: Faith Jewell, senior associate at HLB Lighting Design; Shu Jiang, senior designer at Auerbach Glasow; and Landon Roberts, senior associate at e2 lighting design.

IES New York CIty Lumen Awards Journal
Rewrite / Editorial Services

2017 IESNYC Lumen Awards Journal

Client: Illuminating Engineering Society New York City Section

Award-winning lighting designers - and the New York lighting community - took home a splendid program from the 2017 Lumen Awards Gala. More than 50 advertisers, and the program sponsors, make this annual publication hugely successful for the nonprofit.

The publication presents a consistent voice and passionate tone. Lighting designers were handled with care and close attention.

Check out this year's award-winning projects.