Case Study / Editorial Services
Levesque Makes the Case for Single-Name Spec
Client: Intense Lighting
This long-form Project Spotlight presents a spectacular project and the business case for choosing a single manufacturer with a complete line. "I can’t stress enough how amazing it was to have one downlight company throughout the whole arena," said lighting designer Matt Levesque.
In addition to lead capture, Intense has plants to re-purpose this content for both paid and free editorial.
Case Studies / Editorial Services
Zumtobel Sweet Spots
Client: Intense Lighting
Zumtobel contracted with Inverse Square for a series of very short case studies. These are projects large and small that show Zumtobel luminaires used... just so.
Whether its wayfinding in the multilevel Gateway Arch Museum or a chill corner of a renovated library, these mini case studies serve as exemplars. But their primary function is to juice the creative minds of Zumtobel's specifiers, an assemblage of A-list lighting designers and architects.
Look for more in the coming months.
Industry Buzz / Editorial Services
Influencers Buzz on LinkedIn
Client: LightShow West
In January, a few LinkedIn influencers posted about Lois I. Hutchinson's snapshot article on 3D printing: "3D Printing Gets Wired: The Lighting Industry Gets Weird." The posts garnered 100 likes and comments (and counting) and even more clickthroughs. It was exciting to explore this up-and-coming tech with colleagues in the vanguard. #whatsnext
At the same time, friends and colleagues were blowing up Seth Eley's LinkedIn after he posted about Lois' feature on his Geffen Academy project.
Feature Articles / Editorial Services
Top 5 Features for 2019
Client: LightShow West
Each December, WestCoast Lighting Insider puts out their Top 5 lists, and it's always fascinating to see which topics generated the most buzz. The Nvidia HQ came in at number one, as much for stellar lighting by HLB Lighting Design and Atelier Ten as for the design team's pioneering use of Nvidia’s Iray VR rendering software to explore options, confirm calculations, and help the client visualize how electric and natural lighting marry day to night.
Important issue articles on connected lighting in museums and lighting as a service (LaaS) came in at numbers two and three, respectively. Warm appreciation is due all of my colleagues who contribute their expertise. And photos!
Feature Article / Editorial Services
#LSW2019 Speakers Recommend…
Client: LightShow West
The role of WestCoast Lighting Insider is to generate interest and build community through the year. But come showtime, we get promotional. Thankfully, several speakers at LightShow West were just as excited as we were to talk about the program.
Ongoing Editing / Editorial Services
WestCoast Lighting Insider Blog
Client: LightShow West
WCLI posts original content by guest bloggers monthly. Top professionals in many lighting fields provide their expertise, views, and opinions on important and quickly evolving issues. For the past 2 years, Inverse Square has solicited, guided, and edited these pieces.
This lively blog creates a forum for community discussion and engagement.
Rewrite / Editorial Services
2019 IESNYC Lumen Awards Journal
Client: Illuminating Engineering Society New York City Section
IESNY is such a great group to work with, and the 2019 Lumen Award winners were stunners. This beautiful printed program helps underwrite the fabulous ceremony. We're proud to represent IESNY to their most-important audience.
Feature Article / Editorial Services
Passamonte Green: Lighting Designers Are Storytellers First
Client: LightShow West
Projects from Visual Terrain celebrate storytelling. From stores to exhibits to thrill rides - they all tend to have an immersive quality. Take a tour through Lisa Passamonte Green's portfolio.
One reader enthused: "Great read! Thank you and keep up the great articles."
Media Release / Marketing
Vode’s ulo™ Sets the Task Light Free
Client: Vode Lighting
Vode is producing some of the most exciting products and interesting marketing in the lighting industry. I was proud to write the (rather traditional) media release for ulo, their presto-changeo, USB-C task light.
Media Release / Marketing
Lumen West Gala Honors Lighting Designers of
Today and Tomorrow
Client: Illuminating Engineering Society Los Angeles Section
Lumen West is the hottest ticket in the Los Angeles lighting community. It was a highlight of our year to attend and then write up the event for placement in industry publications. The media release highlights terrific work by local lighting design firms honored along with a record-breaking $36,000 in scholarships awarded. We were fortunate to have such great photography.
Feature Article / Editorial Services
DC Lighting: Empowering Our Digital Future
Client: LightShow West
DC lighting faces formidable challenges from 100 years of AC infrastructure. But innovation and lower cost are making inroads into the lighting market. Read about easy-to-install, low-voltage “dumb” distributions of luminaires and IoT-enabled systems comprising luminaires, sensors and more on a connected load-balancing microgrid.
White Paper / Marketing
Next-Gen Digital Dimming and the Shortcomings of 0–10V
Client: Fulham Co., Inc.
This Fulham white paper positions their Bluetooth mesh and advanced DALI lighting controls as curing the ills of the 0-10V protocol. We started off with "Why 0-10V is a lousy interface," but "Shortcomings" is better. Yes?
Feature Article / Editorial Services
A Conversation About Women in Lighting & Design
Client: LightShow West
At LightShow West in October 2017, four powerhouse lighting designers joined me for a panel discussion on issues of gender bias in the lighting industry.
What shines through in the edited transcript are constructive strategies to speak up and to seek out a workplace where women are valued. But first, look to the women who have already trod the path ahead of you, and succeeded.
Feature Article / Editorial Services
The Space In Between: LEDs Drive Contemporary Luminaire Design
Client: LightShow West
The LED has freed designers from clunky lamps and the heavy luminaire structures and optics needed to house them. Minimalism captures the zeitgeist. Sconces, post tops and bollards are shells of their former selves, holding negative space within.
One reader of this LED love story commented: " I totally enjoyed reading your article, which made me realize how important the aspect of aesthetics is."
White Paper / Editorial Services
ENERGY STAR®, DLC, and T24 Testing: Sorting Through the Requirements
Client: Fulham Co., Inc.
These three programs push the lighting market to employ consistent metrics and standardized testing regimens. And by setting thresholds for minimum performance, they promote quality lighting. The downside of that arrangement is cost. A manufacturer may invest thousands in third-party testing for a single product.
Did you know there are ways to bypass some of these testing regimens?
Fulham explains it all in a white paper that won a “Top 5” pick from LEDs Magazine during the Strategies in Light tradeshow.
Feature Article / Editorial Services
Three West Coast Lighting Designers: Up and Coming
Client: LightShow West
Get to know three dynamic lighting designers: Faith Jewell, senior associate at HLB Lighting Design; Shu Jiang, senior designer at Auerbach Glasow; and Landon Roberts, senior associate at e2 lighting design.
Rewrite / Editorial Services
2017 IESNYC Lumen Awards Journal
Client: Illuminating Engineering Society New York City Section
Award-winning lighting designers - and the New York lighting community - took home a splendid program from the 2017 Lumen Awards Gala. More than 50 advertisers, and the program sponsors, make this annual publication hugely successful for the nonprofit.
The publication presents a consistent voice and passionate tone. Lighting designers were handled with care and close attention.
Check out this year's award-winning projects.