Lighting is our passion.

Inverse Square supports companies and nonprofits creating a positive identity and increasing market share in a rapidly evolving marketplace. Lighting design is our touchstone: providing and promoting beautiful, sustainable lighting in the built environment.

Decades of experience in the lighting and energy sectors puts Inverse Square clients at the forefront, as the lighting industry undergoes one revolution on top of another. Building and energy design professionals, nonprofit associations, manufacturers, and media outlets all benefit from the latest that lighting has to offer. Cutting-edge marcom skills and deep knowledge of the distribution chain inform all we do.

Meet the Team

With colleagues across the industry, we look to each client and every project to expand our knowledge base and our circle of professional friendships. Maintaining those relationships is priority one.

Why? Because our clients' successes are our successes. We see it happen here and now - and again and again over the years to come.

Lois I. Hutchinson

Managing Partner

By providing unique, high-impact information in a customer-driven and targeted form, Inverse Square clients establish themselves as trusted resources – strengthening relationships with key influencers and decision-makers.

  • Strategic Content Marketing, including web, social, and email
  • Whitepapers, case studies, and product-oriented content
  • Feature articles and blogs
  • Marketing collateral: newsletters, catalogs, and internal communications

Brad Hutchinson

Managing Partner

Brad supports Inverse Square clients with superior design skills and proven sales acumen.

  • Direct sales and management of sales networks.
  • Marketing research and strategic planning
  • Product development
  • Award-winning commercial and residential lighting design

Start today

Begin building your brand and your community with incisive and appealing content focused on your customer.